The 120th anniversary of the Zedelgem plant marks a key milestone, celebrating its role as a global Center of Excellence in harvesting technology. For decades, Zedelgem has driven innovation and leadership, turning advanced engineering into real productivity for customers worldwide. This legacy strengthens the trust of customers, dealers, employees, and partners, while looking ahead to the future of agriculture, from iron to tech. Inspired by this remarkable journey, the New Holland capsule collection reflects this spirit through selected apparel and stationery, expressing an authentic New Holland style that blends heritage, innovation, and contemporary design into a refined tribute to the next generation.

Discover the exclusive capsule collection celebrating 50 years of Braud self-propelled grape harvesters—an icon of vineyard innovation since the debut of the pioneering 1020 in 1975 and the revolutionary Noria system in 1980. Part of New Holland’s heritage since 1995, Braud has set the benchmark worldwide with over 19,000 machines sold. Inspired by this remarkable legacy, the collection includes T-shirts and polos in elegant wine-merlot tones, paired with curated wine accessories. Each piece blends heritage, performance, and contemporary style, offering a refined tribute to five decades of excellence in vineyard mechanization.

New Holland celebrates over a century of Italian craftsmanship and engineering excellence, honoring the enduring legacy of “Made in Italy.” Merging tradition with technology, this unique concept embodies the Fiat 702 heritage and New Holland innovation. It stands as a tribute to the past and a promise for the future.