Braud’s 50th Anniversary

Discover the exclusive capsule collection celebrating 50 years of Braud self-propelled grape harvesters—an icon of vineyard innovation since the debut of the pioneering 1020 in 1975 and the revolutionary Noria system in 1980. Part of New Holland’s heritage since 1995, Braud has set the benchmark worldwide with over 19,000 machines sold. Inspired by this remarkable legacy, the collection includes T-shirts and polos in elegant wine-merlot tones, paired with curated wine accessories. Each piece blends heritage, performance, and contemporary style, offering a refined tribute to five decades of excellence in vineyard mechanization.